Lanzhou
Lanzhou, a fast food chain known for its authentic Asian cuisine, has become a prominent representative of Eastern culinary culture in Kazakhstan. Specializing in dishes from Gansu province, in particular the legendary Lanzhou noodles, the chain’s restaurants offer guests a unique experience that combines traditional recipes with a modern approach to cooking.
Lanzhou is not just a restaurant, it is a bridge between cultures that allows you to immerse yourself in the rich world of oriental gastronomy. Each dish, whether it is aromatic noodles with spices or tender meat delicacies, is prepared with love and respect for traditions. Highly qualified chefs of the Lanzhou chain strictly follow ancient recipes to preserve the true taste and spirit of Lanzhou.
Lanzhou concept
Our business strategy is based on creating restaurants that stand up to the conservative fast food system by offering healthier hot meals made with the freshest ingredients. We are guided by the basic principle that every person has an integral right to a healthy diet.
The main product of Lanzhou and the secret of our success is specially stretched noodles in a broth prepared according to a unique recipe using secret spices. The unique taste, spectacular cooking process, high quality and speed, and reasonable prices are what our guests come for. It is important to note that Lanzhou pays great attention to the quality of products and service, which makes visiting our restaurants a pleasant and unforgettable experience for every guest. Our restaurants don’t just offer food, they give you a journey into the world of flavors and aromas, preserving the cultural heritage of the region in every dish.
In a fast-growing restaurant business in Central Asia, Lanzhou demonstrates how to successfully integrate tradition and innovation, bringing a new perspective to the country’s culinary map.
“Every day we receive a lot of calls about buying a franchise. But we are looking for serious like-minded partners. We live by our brand. For us, Lanzhou is love in every action. Fanaticism. It’s our life’s work. I will say even more: for us, Lanzhou is life. And we want to live this life brightly and with taste. We want it to be long and tasty, like our noodles!” © Gulbanu Maigarina, Head of Lanzhou Company Group, Chairman of the Central Asian Franchising Association.
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Features of Lanzhou restaurants:
- A unique product: Hand-pulled noodles with secret spices that give the dishes a unique flavor
- Innovative technology: Ensures efficient service for a large number of guests while maintaining the quality and speed of serving
- High speed of service: The standard for cooking one portion of noodles is only 3 minutes
- Show-kitchen: Allows guests to watch the preparation of dishes and get an unforgettable experience
- Fresh ingredients: All dishes are prepared exclusively from natural products without the addition of preservatives and flavor enhancers
- A varied menu: Noodles, lagman, manti, stir-fry dishes, salads and soft drinks for every taste
- High standards of food quality: All ingredients and processes are strictly regulated to maintain the highest quality of dishes
- Competitive prices: Thanks to our unique technology, we maintain an affordable price level for everyone
- High level of service: We are constantly improving the quality of service to make every guest feel “at home”
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Need more information?
Advantages of the Lanzhou franchise:
- A working business model: Tested in several markets and proven to be effective. Having our own and constantly growing franchise network allows us to find the most effective solutions and approaches
- Effective cost management: Optimization of operating expenses and rational management of resources allow us to achieve profitability in the shortest possible time
- Systematic approach: Ensures effective search for new, non-standard solutions, prompt and accurate achievement of goals, and maintaining a strong team spirit
- Experience to share: Successful creation and development of own and franchised restaurants both domestically and internationally
- Convenient formats and adaptability: The ability to choose a restaurant format depending on market needs and adapt the project to the region
- Product authenticity: Lanzhou offers unique Asian dishes preserved in the best traditions of the region, which have no analogues in Europe. This attracts lovers of authentic cuisine and guarantees high demand
- Stable brand: Lanzhou is a recognizable brand that has established itself in Central Asia, associated with quality, tradition and taste, which helps to attract and retain guests
- Innovation: Despite being faithful to tradition, Lanzhou is constantly introducing innovative solutions, adapting technologies, menus and marketing strategies to market needs
- An effective team: You will be accompanied by a team of experts at all stages of the project - from selecting the right premises to conducting audits of the facility and developing recommendations. We will provide you with comprehensive support and access to unique opportunities to grow your business
- Lanzhou Academy: Created to train staff for our chain restaurants, the convenient and effective training system developed by our experts includes online and offline formats, attestation and certification
- Marketing support: The head office actively assists in promotion, providing a full range of ready-made solutions for all communication channels
- Sustainable development: The franchise growth strategy is focused on the long-term perspective, which ensures stability and confidence for all partners
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Would you like an in-depth consultation?
Lanzhou restaurant formats
We have developed 5 different formats based on the market needs, the wishes of our guests, and the investment interests of our partners:
1. Full-service restaurant:
- Extended menu
- Delivery service
- High level of service
- From 200 m², 120-130 kW
2. Express:
- Compact size
- Limited menu
- Self-service
- From 80-150 m², 80-90 kW
3. Food Court:
- High flow of visitors
- High speed of service
- From 50-70 m², 70 kW
4. Food Court Express:
- High flow of visitors
- Food court with a smaller kitchen
- From 20-30 m², 50 kW
5. Street (food truck):
- Convenient location in crowded areas (e.g. near universities)
- Limited menu
- From 15 m², 50 kW
Different formats also differ in the amount of lump sums, the amount of investment, and profitability. More detailed information can be obtained by requesting a briefing.
By joining Lanzhou, you become part of a large family that strives for excellence in every detail. We understand how much effort it takes to create a truly valuable, competitive, and sustainable product, and we are ready to help you succeed with us!
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