Dog City
Dog City is the first care center for dogs and cats in Ukraine that operates according to ethical principles and modern methods, adapted to the mentality of Ukrainian pet owners.
The foundation of Dog City work is ethical care, the principle of “5 freedoms of the pet,” positive reinforcement, and high service standards, which the brand has adopted from specialists in Great Britain, Ireland, and the USA.
This is an innovative format that combines grooming, pet sitting, day care, and comfortable service in a space designed for animal welfare.
The project was founded by certified zoopsychologist Sandra Ishchenko.
Dog City Services
- Daycare and socialization center for dogs
- Hotel for animals (dogs and cats) with round-the-clock supervision
- Beauty salon with a full range of grooming services
- Boutique with pet supplies
- Professional training (cynology) based on ethical methods
Why choose the Dog City franchise?
- High demand for pet services and long-term customer loyalty. The pet care market in Ukraine and worldwide is growing steadily by 7–14% annually. It is projected that from 2024 to 2028, the market will grow by 25% and reach $326 billion. Our country ranks second in Europe in terms of the growth rate of the market for pet products and services. H&M, Gucci, Tiffany, and Prada already have their own lines of pet accessories. Pets are part of the family, and their comfort is becoming a priority.
- Proven operating model. Dog City has well-established processes, standards, training protocols, and a quality control system — all of which are passed on to franchisees.
- High potential for expanding the range of services. Comprehensive services = greater profits. Diverse sources of income make your business more stable, reduce risks, and increase margins.
- Relatively low level of competition and absence of seasonal fluctuations.
- The business is resilient to economic crises and does not require licensing.
- Can be launched in different cities and formats.
Save your own time!
What are the advantages offered by the Dog City franchise?
- A profitable business model with calculated risks
- Break-even point reached as early as the 5th month of operation
- Excellent brand reputation and ambitious goals
- Effective marketing campaigns
- Purchasing of supplies at more favorable prices
- Training and internships for franchisee staff
- Support team at all stages
- Exchange of experience with other franchisees
- Transparent terms of cooperation
- Regular audits, training, and process improvement
Need more information?
The formats of the Dog City franchise
MAXI — a full range of services
- Premises area from 160 m²
- Lump sum payment $10,000
- Investment from $50,000
MINI — dog daycare + grooming salon + animal goods store
- Premises area from 50 m²
- Lump sum payment $5,000
- Investment from $25,000
Would you like an in-depth consultation?
Requirements for location and premises
Location:
- cities with a population of 150,000 or more
- densely populated areas in large cities
- new buildings and residential complexes with dense development
- convenient transport links, availability of parking spaces
- desirable neighborhood: veterinary facilities
Premises:
- premises area: mini format – from 50 m2, maxi format – from 160 m2
- first floor, commercial premises in residential buildings or separately constructed buildings
- availability of an additional separate entrance
- possibility of organizing soundproofing
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