TOTOSHA
TOTOSHA is a network of private kindergartens, schools, and developmental centers with 14 years of experience in creating educational projects in Ukraine. The brand’s founder is Tetiana Sorokina, author and manager of a number of educational businesses: a network of kindergartens, a development center, schools (grades 1–11), a children’s catering service, and a training center.
Network performance figures:
- Over 10,000 children study under TOTOSHA programs every year
- Average check ~12,000 UAH/month per client
- Social credibility: over 5,000 satisfied parents recommend TOTOSHA establishments
- Geography: Kyiv, Chernivtsi, Warsaw, Alicante — experience in scaling beyond the boundaries of a single city/country
Objective: to create modern, safe private education for children from early age to 11th grade.
Network mission: to develop the private education sector in Ukraine and create space for the full development of children based on modern methods, safety, and care.
Advantage: a system of proprietary programs, methodologies, and ready-made solutions (from facility design to teaching materials and operational back office).
The key factors for investment appeal
- A strong brand with 14 years of history, an excellent reputation, and proven demand (10,000+ children annually, thousands of parent recommendations).
- Multiformat: kindergarten, school, development center — the ability to scale up to your own local network.
- Professional back office and full support: from licensing and repairs to methodology, marketing, and management tools.
- Ready-made turnkey business model — minimal risk, clear launch instructions, support from a professional team before and after, standards.
- A financial model for each format that is calculated down to the smallest detail, structured, and proven in practice, with a relatively quick payback period: 1.5–4 years depending on the format chosen.
- Attractive cash flow: up to $15,000 in net profit per month.
- Broad target market: private/prestigious education is becoming increasingly popular around the world (including Ukraine) — growing demand among young parents.
- Focus on safety that meets the current requirements for children's institutions in Ukraine.
Photos of the TOTOSHA kindergarten
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TOTOSHA franchise formats
The TOTOSHA franchise offers three main areas of cooperation — kindergarten, school, and development center — each of which has different scales, investment levels, and projected profitability potential. All formats are designed to match the investor’s various resources, available space, and strategic goals of the future partner.
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TOTOSHA Kindergarten
The private kindergarten format is available in four sizes, from compact S to large XL. Each includes a full educational and childcare program, group rooms, play areas, a staff of 9 to 35 people, and full launch support. The kindergarten provides education and care for 40–158 children, depending on the format, and provides the entrepreneur with a projected net income in the range of $4,000–$15,000 per month at full capacity.
- Investments start from $40,000 to $80,000.
- Area — from 200 to 1,000 m².
- Payback period — 1.5–3 years.
- The lump sum payment for kindergarten formats ranges from $7,800 to $16,000.
- Royalties are 2% in the first year and 5% thereafter.
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High Minds School TOTOSHA (school)
The school format is available in two options: elementary school and full-service school (grades 1–11). Both options provide a full educational cycle, modern teaching methods, equipped classrooms, and support for opening in accordance with the requirements for general secondary education institutions.
The elementary school is designed for 48 children, requires an area of 300 m² and an investment of $50,000 with a payback period of about 2 years. The school for grades 1–11 is designed for 130 children, requires an area of 1,500 m² and an investment of $80,000 with a payback period of up to 4 years.
The lump sum contribution is $8,000 or $10,000, respectively, with a projected net monthly profit of $4,000 to $15,000.
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TOTOSHA Development Center
This is the most flexible and compact format — ideal for quickly entering the education business or supplementing existing educational infrastructure. The development center includes 2–5 classrooms, a team of 8–15 specialists, and work with 120–250 children.
This format has the lowest investment threshold — from $12,000 to $17,000, a premises area of 100 to 180 m², and a payback period of 1–2 years. The lump sum contribution is the same for all sub-formats — $5,000. Net profit at full capacity reaches $2,000–$4,000 per month.
Photos of the TOTOSHA school
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The franchisee partner receives
- A personal mentor and 24/7 support at all stages: from finding premises to operational support for the establishment.
- Access to a back office with 15+ experts (methodologists, lawyers, financiers, marketers, etc.) and a franchisee community for sharing experiences online.
- Ready-made design projects, brand book, CRM, corporate platform, marketing materials.
- Constant updating of training programs, methodologies, content, support from methodologists and business curators. Corresponding training, consultations, webinars for owners and teams.
- Professional reputation, proven business model, strong quality control and safety system.
Regardless of the chosen format of cooperation, the partner receives maximum support from the franchisor’s team. In addition, the partner can develop their own network. Starting with the first format, they will always be able to strengthen it with a new additional direction in the future.
Business does not require improvisation. Do not waste time on experiments — choose to collaborate with TOTOSHA.
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Requirements for location and premises
Location:
- The premises should be located in a densely populated area of the city (not necessarily central) with active pedestrian and traffic flow.
- Preference is given to properties located near residential complexes, playgrounds, or educational institutions.
- Convenient access, parking spaces, and driveways are required.
Premises:
- Total area: from 100 sq. m to 1500 sq. m (depending on the chosen
- format of the institution).
- The premises should allow for zoning for: educational and group activities; playrooms; dining areas; administrative premises; sanitary facilities; waiting areas for parents.
- The premises must be in satisfactory technical condition or easily adaptable to renovation work.
- Utilities: central water supply, sewerage, heating and air conditioning systems must be available.
- Lighting: natural light must be sufficient for the learning process, supplemented by high-quality artificial lighting.
- Soundproofing: compliance with standards that guarantee a comfortable atmosphere for classes.
- Safety: availability of shelter.
- Flexibility: ability to adapt to the design project of the TOTOSHA network.
- Logistics: convenient transportation for staff to the location.
- Aesthetics: the premises must correspond to the brand concept and be attractive to children and parents.
With the TOTOSHA franchise, it is clear how to develop your business. A ready-made plan, a proven business model, guaranteed support in every detail.
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