MVK
MVK (Maisternia Viсtorii Kolodii / Viсtoria Kolodiy’s Lab) is an international network of conceptual gender-neutral nail aesthetics labs that has successfully established itself in the European market for 11 years. Today, the MVK team is developing seven locations: three in Kyiv and four in Europe — Vienna, Barcelona, Wroclaw, and Krakow. Founded in 2012 by Viсtoria Kolodiy, the project quickly gained popularity due to its unique atmosphere and professional approach.
Viсtoria Kolodiy, the founder and mastermind behind MVK, has over 20 years of experience in the beauty industry. Her commitment to excellence and innovation is embodied in the MVK concept, which is constantly evolving and improving.
MVK in number:
- Presence on the market — 11 years
- Number of salons — 7 locations
- Average occupancy rate of salons — 93-95%
- Number of people in the team — 100
- Retention rate — 70%, indicating high customer loyalty and business success
- Number of regular customers — more than 700+ per salon/month
- Number of repeat visits — 2 times per month/client
MVK is a place where they care about the comfort, beauty and health of the client! It is a space where the client can relax, enjoy the atmosphere and receive impeccable service.
The concept of MVK salons
- Gender-neutral salons: MVK breaks stereotypes by creating a space where everyone feels comfortable, no matter what gender they are
- Innovations: MVK is constantly introducing new technologies and techniques, offering customers the best service and the most relevant trends
- A wide range of services: MVK offers manicure, pedicure, nail extension, various types of coatings, eyebrow and eyelash care
- Highly qualified specialists: All MVK masters are carefully selected and constantly improve their skills, guaranteeing a high level of service
- Certified equipment and premium materials: MVK uses only high-quality materials from the world's leading brands
- Safety: MVK adheres to the highest standards of hygiene and sterilization, using only disposable instruments and certified materials. Workshop laboratories are equipped with a sterilization system from the German manufacturer Melag
- Emphasis on the aesthetics: The design of the salons is thought out to the smallest detail, from the color palette to the furniture, creating an atmosphere of relaxation and aesthetic pleasure where you want to return
- Loyal pricing policy: MVK offers affordable prices for services, making quality personal care accessible to everyone
- Convenient location: MVK salons are located in the central areas of cities, which provides convenient access for customers
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Why choose the MVK franchise?
- Strong and recognizable brand: MVK has high customer recognition and loyalty, confirmed by articles in Vogue, L'Officiel and other world-famous publications
- Extensive successful experience in the beauty industry: Viktoriia Kolodii, the founder and inspirer of MVK, has over 20 years of practical experience. MVK successfully develops its own and franchise networks in Ukraine, Austria, Spain and Poland
- A team of professionals: Each professional in the team is also an expert who regularly raises the level of professionalism and improves skills by adopting the experience of colleagues within the framework of international educational programs, attending tradeshows in the USA, Italy, Germany, Japan, China, Spain, being students of the educational platform from the Ukrainian representative office of the American brand OPI
- A ready-made business model with customized and proven business processes
- Good financial results, a clear and transparent scheme of interaction throughout the entire period of cooperation
- Comprehensive support: Franchisees receive full support at all stages, from the selection of a location to the marketing strategy
- High standards of customer service
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Need more information?
MVK franchise formats
- The head office team independently launches the salon and fully manages the business. Franchisee gets the opportunity to enjoy the profit without interfering with business processes
- Profit: before the return on investment — 75%. After the return on investment — 50%.
- Lump sum payment: none
2. Classic franchise
- The head office team provides full support at the launch stage of the salon. The franchisee receives a functioning business and an established team of professionals for further independent management
- Profit: before and after the return on investment – 100%
- Monthly payments: royalties — 5%, marketing — 2%
- Lump sum payment: from €50,000 (depending on the location)
Our awards
Would you like an in-depth consultation?
Support after the opening
Operational support:
- Consulting support from the MVK team
- Analytics of work results
- Assistance in purchasing products
- Assistance with work in the CRM system
HR-support:
- Online support for recruitment and further adaptation of staff
- Assistance with the selection of training for the team / advanced training
Financial analytics:
- Analysis of key performance indicators
- Consultations on financial planning
- Calculation of pricing for new services in accordance with market conditions
Marketing support:
- Assistance in the implementation of national marketing / local activities
- Publications in the media
- Control over the implementation of SMM activities
- Assistance in the implementation of advertising campaigns, including digital promotion tools
- Consultations on general marketing issues
Taking many years of experience at the local level, the strength of the team and the support of millions of fans, we will help you open your own MVK salon, spreading the values and philosophy of the brand around the world!
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Contact a franchise representative
Ivan
Head of Franchising
