GUMMY
“GUMMY” is a rapidly developing chain of catering establishments specializing in bubble tea and hot dogs. The first store was opened in Astana in 2022 under the AUZTEA brand. Within 1.5 years we created a successful financial model and optimized business processes. In 2024, we rebranded and began scaling up actively.
Market outlook:
- The bubble tea market is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.8% (Fortune Business Insights)
- A shift in consumer preferences toward healthy, dietary soft drinks will support market growth
- The market will witness accelerated growth as consumers are attracted to the variety of teas with innovative vibrant flavors
- A wide range of product lines is driving the popularity of bubble teas among youngsters
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Franchise formats (depending on location and budget):
- Corner: area from 10 to 20 m²
- Outdoor pavilion: area from 40 m²
- Full format: area from 60 m²
What you get with a GUMMY franchise:
- Quality management and performance standards: 1. Technological charts and recipe preparation 2. Regular quality control 3. Handling of feedback 4. Prepared financial model
- Supporting the management company: 1. Assistance in finding premises and opening 2. Staff training 3. Established knowledge base and ready-made guidelines
- Marketing and design: 1. Social media promotion 2. Loyalty system 3. Attractive packaging 4. Unified interior and corporate identity
- Ready-made logistics: 1. Logistics center to supply the point 2. Availability of necessary specialized equipment 3. The base of suppliers and contractors
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The menu in GUMMY:
- Hot dogs: hot dogs (brioche), French hot dogs
- Desserts: Moti, Towel Cakes, waffles
- Beverages: bubble teas, smoothies, shakes, signature teas
Stages of GUMMY franchise launch:
- Sales consultations: First acquaintance. We will tell you all the details of the business model, processes, and stages of cooperation. We will help you make a decision.
- Contract: Negotiations with discussion of the contract and details of cooperation. Signing the contract. Payment of the lump sum. Transfer of the franchise package.
- Contract: Negotiations with discussion of the contract and details of cooperation. Signing the contract. Payment of the lump sum. Transfer of the franchise package.
- Final improvements and opening: Search and training of personnel. Equipment setup. Purchase of products. Opening of GUMMY.
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