Oleksandra Em
Brief resume:
- Expert in franchising (over 5 years of experience) and Korean lifestyle
- Co-founder and CEO of the MIKO group of companies, which includes: MIKO (Korean goods stores), MIKO Outlet (clothing stores), MIKO Kids (children's goods stores), MIKO Taste of Korea (fast food), and Korea Vision KZ (medical services).
- Owner of MIKO and MIKO Outlet franchises, with about 50 partners
- Active member of business communities: Business Club at the ACC and Association of Korean Business Clubs
- Expertise: development, sale, and scaling of franchise brands in Kazakhstan; creation of franchise models; franchisee support and building long-term partnerships
About me:
My story is proof that you don’t need connections or a lot of money to make your dreams come true, just determination.
I was born in Nukus (Uzbekistan), and at the age of 19, I moved to Almaty on my own, driven by the desire to build a career and live “like in a TV series.” In Almaty, I started with $100 a month and sold salads at the market with my family just to pay for housing. I worked as an employee for about 10 years, but entrepreneurship has always been in my blood.
In 2015, guided by intuition rather than calculation, I opened my first boutique of Korean goods, “Made in Korea,” with a partner. We started with minimal investment, and our customers themselves suggested the product range. Soon, the brand was renamed Miko.
The challenging year of 2020 served as a springboard for me. We developed the Miko franchise (in partnership with FRANCHISE CAPITAL, by the way). Today, Miko is no longer just Korean goods, but also a number of independent projects: clothing stores, children’s goods, fast food, cleaning, and much more. We have opened almost 50 retail outlets. I am very proud that most of our franchisees are members of the Business Club, where I draw strength and support.
My mission has gone beyond Miko. I strive not only to scale our brand to 25 countries around the world, but also to help others. As Managing Director of FRANCHISE CAPITAL Kazakhstan, I actively help my fellow compatriots build their own franchise businesses. I am confident that success requires not so much a financial base as an idea and a dream. I am ready to share my experience so that Kazakh entrepreneurs make fewer mistakes.
In my free time, I enjoy traveling and studying Korean culture and art.
Contact Information:
- Tel: +77016660161
- E-mail: kz.office@franchise-capital.com
